Moving fast doesn’t mean working harder

As an engineering leader, it’s important to remind your team that moving fast doesn’t mean working harder, or longer, or on the weekends. And it definitely doesn’t mean releasing a perfect product from day one. It requires cutting scope, iterating over time, and being more at ease with putting out a feature that’s not fully baked in order to learn what customers want.

You’re not going to get everything right from the outset, and that’s okay. The goal is to learn as you go: formulate a hypothesis, establish metrics, derisk, gather feedback, iterate, rinse, and repeat. Once you embrace the uncertainty, working on finding product-market fit isn’t just a challenge, but a thrill.

From Planning in the Dark: Planning for Product-Market Fit - Increment.